Online Shoppers’ Top Reasons For Abandoning A Shopping Cart

June 17, 2014

This article is included in these additional categories:

Digital | Retail & E-Commerce


    Source: UPS / comScore

      Notes: The primary reasons given by online shoppers for abandoning a shopping cart were that: the shipping costs made the total purchase cost more than expected; and that they were not ready to purchase, but wanted to get an idea of the total cost with shipping for comparison with other sites. The report also notes that online shoppers would prefer to see the expected date of arrival rather than the number of days it will take for their order to arrive.

        Related: 1 in 4 Top Retailers Now Sending Cart Abandonment Emails, Most Within the First Day

          About the Data: The results are based on a survey of 5,800 US online shoppers who make at least 2 online purchases in a typical 3-month period.

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