For Most Youth, Smartphone Use In-Store Can Affect Purchase Decisions

April 15, 2014

This article is included in these additional categories:

Boomers & Older | Digital | Local & Directories / Small Biz | Mobile Phone | Retail & E-Commerce | Social Media | Youth & Gen X

LocalSearchAssn-Smartphone-Use-Shopping-In-Store-Apr2014

    Source: Local Search Association

      Notes: Some 65% of 18-29-year-old smartphone users (and 62% of device users aged 30-43) are willing to stop moving forward with a purchase based on new information they’ve turned up using their mobile device while shopping at a local business, a result that makes sense given that the leading reason they use their devices in-store in the first place is to compare prices. At least 9 in 10 young smartphone users rely on their devices at least sometimes while shopping in-store, per the study, as do 7 in 10 device users aged 54 and older. The younger crowd, not surprisingly, is much more likely to be found checking in at a local business or sharing their location.

        About the Data: Based on a January 2014 survey of 1,058 smartphone users via Thrive Analytics’ Connected Experience online panel.

          Related: Mobile In-Store Research Frequency Seen Increasing Alongside Price Point

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