Consumers Rank Retail Research Sources by Frequency of Use

March 24, 2014

This article is included in these additional categories:

Digital | Magazines | Mobile Phone | Newspapers | Paid Search | Retail & E-Commerce | Search Engine Optimization | Social Media | Tablet | TV Advertising


    Source: parago [download page]

      Notes: Study also finds that the path-to-purchase has shortened to a little more than 2 days, even for higher-ticket items.

        About the Data: Based on a survey fielded during the 2013 holiday season among more than 1,900 US consumers, who were asked to rank the research sources on the basis of frequency of use.

          Related: Amazon Appears in Almost 1 in 5 Digital Journeys to an Electronics Purchase

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