Source: parago [download page]
Notes: Study also finds that the path-to-purchase has shortened to a little more than 2 days, even for higher-ticket items.
About the Data: Based on a survey fielded during the 2013 holiday season among more than 1,900 US consumers, who were asked to rank the research sources on the basis of frequency of use.
Related: Amazon Appears in Almost 1 in 5 Digital Journeys to an Electronics Purchase
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