Desktop retail e-commerce sales grew by 10% year-over-year on Green Monday (the Monday with at least 10 days until Christmas – typically the second Monday of December) to reach $1.4 billion, says comScore in its latest release tracking holiday e-commerce spending. Green Monday’s growth rate trailed the increases registered on Thanksgiving Day (+21%), Black Friday (+15%) and Cyber Monday (+18%), with comScore’s chairman speculating that the peculiarities of this year’s shortened season may be leading shoppers to be spending more on the weekend.
Indeed, desktop e-commerce spending during the weekend prior to Green Monday, dubbed by comScore as Cyber Weekend (Dec. 7-8), was up an outsized 71% over the same period last year, totaling almost $1.7 billion. For the 3-day period covering Cyber Weekend and Green Monday, total desktop retail e-commerce sales exceeded $3 billion, 36% higher than last year’s $2.25 billion.
Gian Fulgoni, comScore’s chairman, suggests that the increases in weekend e-commerce sales (Thanksgiving weekend sales were up by 34%) might also be attributable to increased incidence of showrooming, with mobile-toting shoppers comparison shopping in-store and buying online later. A recent Accenture survey, for example, found more than 6 in 10 respondents planning to showroom this holiday season.
Overall, the week beginning on Cyber Monday saw almost $8 billion in sales, up 24% from last year, and included 4 billion-dollar days. That Friday (December 6) would have been the 5th billion-dollar day, but was just $15 million short.