Sharing Trends | Twitter | Mobile Shopping | App Launch | Hiring

December 23, 2011

addthis-sharingtrends-browsers.jpgGoogle Chrome passed Firefox in November 2011 to become the second-ranked browser by volume of shares, according to a December 2011 infographic from AddThis. While sharing via Google Chrome increased steadily throughout the year, Internet Explorer produced a steadily declining volume, although it remains the top-ranked browser. Safari and Opera round out the top 5 browsers by volume of shares, with both remaining steady throughout the year.

Facebook Leads, But Tumblr Grows

Data from “Sharing in 2011” indicates that Facebook makes up 52.1% of sharing on the web. Twitter accounts for 13.5% of sharing, but has grown a resounding 576.9%. Tumblr sharing has also seen explosive growth, up 1299.5%, while Google+1 has grown 373% but plateaued. Digg and MySpace sharing have both declined, by 47.7% and 56.9%, respectively. Email, Print, and Favorites make up 14.4% of sharing on the web, while sharing via mobile devices grew 6 times in the past year. In fact, sharing on iPad surpassed iPhone in June, with iPad sharing growing 597.6% over the course of the year.

73% of the top 10 shares of the year were related to death and disaster, with 28% solely being about Osama Bin Laden’s death.

  • According to researchers at the University of Vermont, overall global happiness on Twitter is trending downwards. Although the researchers’ graph of gross domestic happiness showed a upward trend from January to April 2009, the overall time series has displayed a gradual downward trend, accelerating over the first half of 2011.
  • KISSmetrics, using 2 popular holiday gifts – the Apple iPad and Amazon Kindle Fire – as a case study, finds that an increase in Twitter chatter does not drive positive brand sentiment.
  • According to ChannelAdvisor, tablet users are 50% more likely to shop on their devices in the evenings than during the day, increasing to more than 8% of all online orders between 10pm and midnight. Smartphone share of online orders begins rising at about 10pm before peaking at around 3am, with nearly 4% of all online orders.
  • Mobilewalla research finds that applications released on Sunday statistically perform best, but Wednesday is the most popular release day among developers. The study notes that iOS app release dates are affected by the iTunes review cycle, so it may not be fair to proclaim Wednesday as developers’ favorite day universally, given that they are not always in control of the release timeframe. Mobilewalla also found that an app on Aple’s platform is 4 times more likely to be discovered than an app on the Android Market.
  • According to data from WantedAnalytics, hiring demand for mobile marketers is on the rise: over the past 90 days, employees and staffing firms placed more than 4,400 job ads for marketers that included specifications in the job description for mobile marketing skill sets, representing a 16% increase from the corresponding 90-day time period in 2010, and a 120% jump from 2009. In fact, mobile skills were included in 10% of all job ads for marketing professionals during the past 90 days. The top 5 metropolitan areas with the most job ads for marketers with mobile experience during the time period were New York, Seattle, San Francisco, Los Angeles, and San Jose.

About the Data: AddThis’ data is based on over 11 million downloads, 1.2 billion users and spans 350 different services. The University of Vermont researchers gathered more than 46 billion words written in Twitter tweets by 63 million Twitter users around the globe for 3 years. Rating the emotional gist of various words, the team took the scores and applied them to the pool of words they collected from Twitter. Mobilewalla studied the apps released in the iTunes App Store and Android Market over a 17-week period between May 16th and September 8th, 2011. During that time, there were 91,754 iOS apps released into the iTunes App Store and 122,220 apps released into the Android Market.

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