Facebook ‘Likers’ Expect Access, Discounts

September 22, 2011

exacttarget-consumer-expectations-for-brand-liking-sept11.gifMore than six in 10 (63%) Facebook users who “like” a brand or product on Facebook expect something in return, according to [pdf] a September 2011 study from ExactTarget. Results from “The Meaning of Like” indicate that a leading 58% of Facebook likers expect both access to exclusive content, events or sales, and discounts or promotions through Facebook.

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