Note: Nielsen/NetRatings AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and takes into account onlyimage-based technologies and advertising sold per CPM. Above data does not reflect house advertising activity, strategic partnerships between publishers and advertisers, or text units, paid search, sponsorships, email, units contained within applications (e.g., messengers and pre-rolls) or performance-based advertising.
Performance Marketers Report Moderate Improvements in Conversion Rates
Almost half (45%) of performance marketers say the effectiveness of their conversation rate optimization program has increased moderately or significantly.
