An online coupon for free shipping at Kohl’s and a printable coupon for 20% off a total purchase at Gap were the most popular coupons in December 2009, according to [pdf] coupon aggregator RetailMeNot, which recently released its coupon data report for the month.
RetailMeNot’s report on top monthly coupons separately reports its online and printable-coupon savings numbers. Overall, consumers saved about $52.4 million online from the launch of RetailMeNot’s coupon data report in April 2009 until the end of December 2009. Printable coupon users have saved about $11.2 million during that time, downloading 2.24 million coupons.
December 2009 coupon traffic measured 19.34 million users, a 44% increase from 13.4 million users in December 2008. During the month, online coupon users generated about $48 million in sales, a 44% jump from $33.4 million in December 2008. There were 350,045 online coupons available for 48,749 retailers, and 100,928 printable coupons available for 52,000 stores.
Other Findings
Victoria’s Secret, Amazon and Best Buy were the three most-searched stores for online coupons.
Dick’s Sporting Goods, Kentucky Fried Chicken, and Fantastic Sam’s were the top three searched printable brands.
The top three printable categories searched were apparel, haircut and sit-down restaurant.
The 27282 ZIP code in Jamestown, NC had the most printable coupon searches.
The top three states using printable coupons were New Jersey, Connecticut and New York.
The top three states using online coupons were New York, Massachusetts and New Jersey.
Holiday E-commerce Sales Prove Strong
December’s impressive online and printable coupon redemption no doubt partly resulted from overall strong e-commerce sales during the entire 2009 holiday season. According to comScore, during the 63-day holiday shopping period between November 1 and December 31, 2009, U.S. consumers spent $29.1 billion online. This marked a 4% increase from $27.9 billion U.S. consumers spent online during the equivalent period in 2008.
About the data: RetailMeNot aggregates printable coupons from Valpak.com, redplum.com, moneymailer.com, Restaurant.com and Clipper Magazine and makes them searchable by category, brand and location. The site also offers online coupons from numerous retailers. Coupon and shopping trends in the report are based on a compilation of visitor data from RetailMeNot and RetailMeNot Printable for November. The approximate savings for printable coupons are calculated based on an average of $5 savings per coupon downloaded. The approximate savings for online coupons are based on the number of online page views multiplied by an average user savings of $29 per coupon used.
