Behind the Curve: Week Ended Jan. 29, 2010

January 29, 2010

Below are some links to recent research news, studies and lists from the collection of items that MarketingCharts didn’t get to writing up this week, but still may be worth a peek:

Bango Reports that 83% of Brands Remain in the Dark about Mobile Campaign Performance

Convenience Still Top Order for Younger Diners

Most Companies Reported Improved Fraud Metrics in 2009, Still See Challenges

Three in Five Americans Give President Obama Negative Ratings

Companies and Brands Can Benefit from the Evolving – and Growing – Virtual Economy

Loyalty Programs Dole Out Rewards but Fail to Fully Connect with Consumers

AdGooroo Report Shows Q4 Gains, a Decrease in Active Advertisers for Google

New Online Coupon Gallery Makes Savings More Accessible for Residents of New York

In Australia, Online Retail Sites See Traffic Surge in December

47% of Boomers Maintain at Least One Social Network Profile

Millward Brown and Dynamic Logic Partner with Cymfony to Provide Social Media Insights for a More Complete View of Brand Health

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