Black Friday’s 5 Fastest Growing Facebook Brands

December 2, 2009

This article is included in these additional categories:

Brand Metrics | CPG & FMCG | Retail & E-Commerce

Black Friday is traditionally known as a heavy shopping day – both on and off line. This year, however, the day after Thanksgiving (November 27, 2009) also proved to be a big day for some brands on Facebook, one of which racked up more than 100,000 new fans in a single day,? according to an analysis by All Facebook.

Though these incremental fans won’t? necessarily translate into added revenue for the top brands and aren’t indicative of how the holiday shopping season will pan out , All Facebook suggests that do reveal which brands are popular and which are working hard to burnish their social networking image.

The data also provides insight into which brands and companies are running effective multi-channel, integrated promotions that are driving social networkers to their Facebook pages to sign up for deals, watch exclusive content or learn more about the brands.

The top five brands that racked up the most Facebook fans on Black Friday:

  • Verizon:? Verizon was one of the fastest-growing pages last week, attracting more than 100,000 fans on Black Friday alone. All Facebook believes this increase was the result of consumer engagement with an ad on the company’s home page. There were also two other times during the month when the brand experienced two-day boosts in its number of new fans.
  • Foot Locker: Foot Locker also experienced a jump in traffic on Black Friday, albeit much smaller than Verizon’s – growing by a mere 9,000 fans.? Again, All Facebook said this jump was most likely a result of a homepage ad placement.
  • Natural Clothing: The web-based Italian retailer that sells urban culture attire has grown from 5,800 fans to more than 38,000 in the few days since Black Friday. Again, this jump is likely the result of a homepage ad, according to All Facebook. This company also attempts to drive interest in its online presence with videos of skateboarders and snowboarders.
  • The online computing retailer has grown quickly in the past three weeks, from 147,000 fans to more than 214,000. On Nov. 27, the company was the fourth fastest growing Facebook Page, however the growth appears to be part of a steady uptick in the company’s fan base, rather than a one-day jump in traffic. The slew of? Cyber Monday deals highlighted on the Facebook page undoubtedly contributed to this increase.
  • Kohl’s: The nationwide department store and online retailer experienced a two-day spike in its Facebook fan base, growing from more than 729,000 fans on November 23 to more than 846,000 on November 25. Kohl’s appears to also be benefitting from homepage ad placements, which culminated in 5,000-fan jump on Black Friday. The Kohl’s Facebook page includes several interesting features that are unique to the site, including a “Green Scene” tool that provides information about how the company is helping the environment.

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