Mobile Advertisers’ Campaign Goals in Q1

June 30, 2014

This article is included in these additional categories:

Brand Metrics | Digital | Mobile Phone | Pharma & Healthcare | Spending & Spenders | Tablet | Video

MillennialMedia-Mobile-Advertiser-Campaign-Goals-in-Q1-June2014

    Source: Millennial Media [download page]

      Notes: A plurality 34% of mobile campaigns on the Millennial Media network counted site/mobile traffic as their goal, with brand awareness and engagement (23%) the second-most popular goal. Some 23% of campaigns directed users to a video, while 37% had site search as a post-click campaign action. Separately, pharma was the fastest-growing spender, upping its investments on the platform by 481% year-over-year.

        Related: US Mobile Ad Spending Forecast to Exceed Display in 2016

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