Top-Indexing YouTube Video Categories Among Mothers

July 15, 2015

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Automotive | Digital | Education | Media & Entertainment | Non-Profit | Sports | Technology | Travel & Hospitality | Video | Women

Compete-Top-Indexing-YouTube-Categories-Mothers-in-Q1-July2015Source: Compete

    Notes: Mothers are avid viewers of YouTube videos, being slightly more likely than the overall internet browsing population to visit YouTube on a monthly basis, according to data from Compete. While music (26%) videos capture the greatest share of mothers’ viewing, this demographic under-indexes the average viewer when it comes to watching music videos. Instead, the top-indexing categories for mothers are family (+63%), how-to (+37%) and animals (+34%), per the report.

      Related: Most Popular Mobile Videos Watched by Moms

        About the Data: The results are based on an analysis of The Compete Panel of internet browsers during Q1 2015.

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