Most Influential Company Communications Surrounding Positive Societal Impact

October 1, 2014

This article is included in these additional categories:

Brand Loyalty & Purchase Habits | Brand-Related | CSR & Environmental | Non-Profit

SNCR-Companies-CSR-Messaging-Oct2014Source: Vanessa DiMauro and Don Bulmer in conjunction with The Society For New Communications Research

    Notes: Consumers’ purchase decisions are influenced far more by communications that show that a company takes care of its employees than they are by messaging about companies donating profits or employee time to charities. Consumers report, though, that the messaging that most influences their purchase decisions relates to companies taking extra efforts to keep their costs low and passing the savings on to customers.

      Related: CSR Reputation Affects Purchase Decisions, Millennials Say

        About the Data: There were 927 adult respondents to the survey. The 18-35 bracket constituted 45% share of respondents; those over 45 represented 36% share. Some 54% of respondents are women.

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