Most Popular Types of Charitable Giving, by Generation

August 25, 2014

This article is included in these additional categories:

Boomers & Older | Non-Profit | Youth & Gen X

Harris-Americans-Charitable-Contributions-by-Generation-Aug2014Source: Harris Interactive

    Notes: 9 in 10 American adults claim to have participated in some type of giving in the past 2-3 years, with the likelihood of having done so increasing with age. The most common contribution reported by survey respondents was used clothing (73%), followed by money (66%) and food (53%). In each case, Matures (68+) were the most likely to have made such a contribution, with Millennials (18-36) the least likely save for food.

      Related: How Top Charities and Non-Profits are Using Social Media

        About the Data: The Harris Poll was conducted online, in English, within the United States between July 16 and 21, 2014 among 2,306 adults (aged 18 and over). Figures for age, sex, race/ethnicity, education, region and household income were weighted where necessary to bring them into line with their actual proportions in the population. Propensity score weighting was also used to adjust for respondents’ propensity to be online.

        45th Parallel Design Ad

        Explore More Charts.

        Pin It on Pinterest

        Share This