Small Businesses Look to Optimize Marketing Spend

April 23, 2014

This article is included in these additional categories:

Local & Directories / Small Biz | Marketing Budgets | Mobile Phone | Non-Profit | Return on Investment | Social Media | Tablet


    Source: Constant Contact

      Notes: Small businesses and non-profits participating in the survey are clearly most interested (of the options listed) in optimizing the efficiency of their campaigns: their top-stated concerns are making their marketing dollars go further and selecting the best campaigns to run. The study also finds that 8 in 10 respondents have adopted multi-channel programs, with three-quarters of those seeing gains from the programs, most commonly in the form of increased customer engagement. Separately, a study from Manta and Dell indicates that small businesses owners feel that social and mobile are the most promising technologies for their businesses.

        About the Data: The Constant Contact data was compiled from a survey administered in March 2014 to 1,305 participants in the Constant Contact Small Biz Council ”“ a research panel of US small businesses and nonprofits recruited from the Constant Contact customer base.

        Manta polled 3,025 small business owners between March 24, 2014 ”“ March 27, 2014 via an online survey of members. The margin of error is +/-1.78 percentage points.

          Related: Small Businesses Shift Marketing Focus to Existing Customers

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