April Web Stats: Fewer Domains, More Page Time, Longer Video Viewing

May 13, 2009

This article is included in these additional categories:

Analytics, Automated & MarTech | Media & Entertainment | Paid Search

In April 2009, the average online American had 61 internet sessions, visited 108 domains, surfed 2,443 web pages and stayed on each page approximately 57 seconds, according to (pdf) monthly internet usage data from Nielsen Online.

These April numbers reflect one fewer monthly internet session than March data, as well as visits to three fewer domains and 111 fewer pages vs. March, in part because April is a shorter month.

Average time per page is again up, from 56 seconds per page in March, and 55 in January.


Online Video Usage

Nielsen Online also provided overall online video usage data for April 2009, which shows that approximately 119 million unique viewers watched seven billion total streams during the month. The numbers reveal that year-over-year, total streams are up 24%, streams per viewer are up 27% and time per viewer is up 58% percent.


Top 10 Parent Companies/Divisions

The 2009 data for the top parent companies/divisions reveals that Google remains the top parent company, with a unique audience of more than 138 million home and work internet users, and an average time per person of one hour and 58 minutes on its sites. Other sites in the top 10 had smaller unique audiences, but higher average times spent on their properties.


Nielsen online defines the parent level as a consolidation of multiple domains and URLs owned by a single company or division.

Top 10 Web Brands

Google also remains the top web brand for April 2009, with a unique audience of more than 131 million. Yahoo, MSN, Microsoft and YouTube round out the top five.


Nielsen defines the brand level is defined as a consolidation of multiple domains and URLs that has a consistent collection of branded content.

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