Nearly two thirds (65%) of online video viewers stream content between 9 am and 5pm Monday through Friday, compared with 51% of viewers who log in between 6am – 8pm on weekends, according to research from Nielsen Online.
The findings suggest that video streaming may be more common on weekdays because employees with desk jobs have high-speed connections at work and are captives to their screens. “With a 96% broadband penetration among at-work web visitors in October and many employees spending nearly eight hours a day at their computers, workdays are prime time for online video viewing,” Nielsen said.
Nielsen Online also provided overall online video usage and top online brands ranked by video streams for September and October 2008.
In October, time-per-viewer increased by 10%, while the number of unique viewers and total streams remained relatively flat month-over-month.