Subscription Video-on-Demand Services Now in Half of US Households

May 2, 2016

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Digital | Local & Directories / Small Biz | Media & Entertainment | Video

Nielsen-SVOD-Penetration-May2016Source: Nielsen [download page]

    Notes: Exactly half of US households had access to a subscription video-on-demand (SVOD) service – such as Hulu, Amazon Prime or Netflix – as of February 2016, reports Nielsen. That’s up from 41% with access during the year-earlier period, as Netflix continues to lead with 45% penetration in the latest count. Portland and Washington, DC each have the highest SVOD penetration (60%) of local markets, though Philadelphia (+14% points year-over-year) has seen the fastest increase.

    Meanwhile, Portland (54%) and Boston (53%) have the highest Netflix penetration, while Washington, DC (35%) leads for Amazon Prime and Atlanta and Portland (each at 14%) top all local markets for Hulu Plus penetration.

    The analysis excludes broadband-only homes, which are homes with at least one usable TV that receives content only through a broadband connection rather than through traditional methods.

      Related: Subscription Video-on-Demand Churn, by Service

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