Source: comScore [download page]
Notes: Retail e-commerce spending grew by 14% year-over-year in 2015, buoyed by a 56% increase in mobile commerce spending, reports comScore. The fastest-growing categories in terms of total retail digital commerce dollars were video games, consoles & accessories (44%) and toys & hobbies (42%). The study notes that the three fastest-growing categories were driven by mobile, as consumers are increasingly willing to make these “inexpensive, less complicated” purchases on their mobile devices.
