Which Retail Digital Commerce Categories Grew the Fastest in 2015?

April 11, 2016

This article is included in these additional categories:

CPG & FMCG | Digital | Media & Entertainment | Mobile Phone | Retail & E-Commerce | Tablet | Technology | Videogames

comScore-Retail-E-Commerce-Growth-by-Category-Apr2016Source: comScore [download page]

    Notes: Retail e-commerce spending grew by 14% year-over-year in 2015, buoyed by a 56% increase in mobile commerce spending, reports comScore. The fastest-growing categories in terms of total retail digital commerce dollars were video games, consoles & accessories (44%) and toys & hobbies (42%). The study notes that the three fastest-growing categories were driven by mobile, as consumers are increasingly willing to make these “inexpensive, less complicated” purchases on their mobile devices.

      Related: Consumers’ Top Mobile Shopping Problems

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