Globally, TV Tops Search and Social as News Source

November 30, 2015

Nielsen-Consumers-Preferred-News-Sources-Nov2015Source: Nielsen [download page]

    Notes: Globally, more consumers turn to TV (53%) than search engine sites (38%) and social media sites (33%) to get the news, according to a Nielsen survey fielded among 30,000 online respondents in 60 countries. While TV is a much more popular source of news among older than younger generations, it’s a preferred source for almost half of Gen Z (45%) and Millennial (48%) respondents, topping search (34% and 42%, respectively) in both instances.

      Related: Traditional Media No Longer Most Trusted For News and Information

        About the Data: Gen Z respondents were defined as being aged 15-20, while Millennials are aged 21-34.

        Nielsen describes its methodology as follows:

        “The findings in this survey are based on respondents with online access in 60 countries (unless otherwise noted). While an online survey methodology allows for tremendous scale and global reach, it provides a perspective only on the habits of existing Internet users, not total populations. In developing markets where online penetration is still growing, audiences may be younger and more affluent than the general population of that country. In addition, survey responses are based on claimed behavior rather than actual metered data. Cultural differences in reporting sentiment are likely factors in the measurement outlook across countries. The reported results do not attempt to control or correct for these differences, therefore, caution should be exercised when comparing across countries and regions, particularly across regional boundaries.”

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