Digital Streaming Media Player Use Continues to Grow

October 30, 2015

This article is included in these additional categories:

Digital | Media & Entertainment | TV Audiences & Consumption | Video

GfK-Streaming-Media-Players-Use-2010-2015-Oct2015Source: GfK

    Notes: Almost 1 in 5 (19% of) Americans aged 18-54 use a digital streaming media player monthly to watch TV and movies, more than double the proportion from 2013 (9%), reports GfK in newly-released data. Smart TVs are also growing quickly, with 19% of 13-54-year-olds using them at least monthly to watch TV and movies. As GfK notes, “the TV set will continue to be the hub for video entertainment for the foreseeable future,” with the change instead being in the mix of content sources.

      Related: One-Fifth of TVE Authentications Occurring Via Streaming Media Players

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