The Half-Life of Media & Entertainment, Finance and Shopping Apps

September 14, 2015

This article is included in these additional categories:

Digital | Financial Services | Media & Entertainment | Mobile Phone | Retail & E-Commerce | Tablet

Notes: Media and entertainment (M&E) applications have a slower attrition rate than financial and shopping apps, details Adobe in a recent report, noting that the average M&E app is launched about 56% more times than the average shopping app (21.1 vs. 13.5). In examining app activity from 2012 through Q2 2015, Adobe finds that shopping apps reach half of their lifetime use in significantly fewer launches than M&E apps (22 vs. ~65).

About the Data: The report is based on an analysis of 101 million mobile app launches.

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The Half-Life of Media & Entertainment, Finance and Shopping Apps

This article is included in these additional categories:

Digital | Financial Services | Media & Entertainment | Mobile Phone | Retail & E-Commerce | Tablet

Get charts in your inbox.

Success!

View our privacy policy here

Advertisers More Likely to Want Data to Support Long-Term Insights Than Short-Term Tactics

3 in 4 B2B Marketers Are Planning Hybrid Events — Here Are Their Perceived Challenges

How Are Americans Using Voice Assistants?

What Are the Big Trends in Local SEO?

B2B Marketers Deal with Range of Measurement Challenges

Half of US Adults Are Interested in the Olympics

Global App Spending Jumped Again in H1

Digital Divide Remains As Lower-Income Americans’ Tech Adoption Continues to Lag

3 in 4 Spurred to Spend More At Small Businesses by Promotions

Majority of Youth Report Having Clicked on A Marketing-Related QR Code

Americans Uncertain About Cryptocurrency’s Future; Many Think It’s A Fad

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The Half-Life of Media & Entertainment, Finance and Shopping Apps

This article is included in these additional categories: Digital | Financial Services | Media & Entertainment | Mobile Phone | Retail & E-Commerce | Tablet

Get charts in your inbox.

Success!

View our privacy policy here

Pin It on Pinterest

This article is included in these additional categories:

Digital | Financial Services | Media & Entertainment | Mobile Phone | Retail & E-Commerce | Tablet