Source: Arris [download page]
Notes: Mobile TV – defined as watching TV services while away from home on a smartphone, tablet or laptop – is growing in frequency, says Arris in its latest global Consumer Entertainment Index report. While youth are the most likely to watch on-the-go, the biggest year-over-year increase came among older consumers. For example, 30% of those aged 65 and older reported watching at least sometimes, up from 19% the previous year. Among those not watching, the screen being too small (26%) was the leading reason, though youth were most likely to complain about mobile data costs being too expensive.
Related: Consumers’ Smartphone Video Discovery Sources
About the Data: The results are based on a survey of 19,000 respondents from 19 countries, 1,000 each from: Argentina; Australia; Brazil; Canada; Chile; China; France; Germany; India; Japan; Mexico; Russia; Singapore; South Korea; Spain; Sweden; Turkey; UK; and the US. Respondents were required to have a TV service with a capable device and access to an internet connection.
