MCTop10May-EntryThis month’s quick-hit set of top charts includes the following topics: smartphone app download motivations; channels driving calls to businesses; important audience targeting types; email read rates by subject line length; top methods for increasing email CTRs; out-of-home media exposure; content marketing barriers; mobile-only web users; the influence of B2B sales reps; and digital ad spend share, by industry.

PLUS: A bonus chart from our new study on purchase influencers.

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