US Adults’ Daily Major Media Consumption Estimates, 2011-2015

April 20, 2015

eMarketer-Daily-Major-Media-Consumption-2011-2015-Apr2015Source: eMarketer

    Notes: US adults will spend more than 5-and-a-half hours per day with digital media this year, up by almost a half-hour year-over-year, per eMarketer’s latest estimates. The majority (2:51) of that time will be spent with the mobile internet, which will have seen a compound annual growth rate of 37.2% between 2011 and 2015. TV will occupy the second-largest chunk of adults’ daily media time, at 4-and-a-quarter hours this year, down less than 20 minutes from 2011. By year’s end, print newspapers will have seen the largest decline in daily time, although newspaper ads continue to have a sizable influence on consumers’ purchases.

      Related: [Debrief] US Media Audience Demographics

        About the Data: The estimates provided by eMarketer include all time spent with each medium, regardless of multitasking. As an example, an hour of multitasking on a mobile device while watching TV counts as 1 hour for TV and 1 hour for mobile (non-voice).

        TV, radio and print figures exclude digital.

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