Mobile Social Networking Growing in the UK, Facebook a Favorite

May 12, 2008

This article is included in these additional categories:

Europe & Middle East | Media & Entertainment | Youth & Gen X

More than 4 in 10 UK mobile phone subscribers (44%) belong to an online social network – and 25% of those social networkers use their mobile phone for social-networking activities, according to (pdf)?Nielsen Mobile.

Around 812,000 Britons each month, or 1.7% of all UK mobile subscribers, visited a social-networking website using their mobile during the first quarter of 2008, Nielsen said.

Most Popular Social Networks on UK Mobile Phones


Facebook is the most popular site for mobile social networking, being visited by over half a million Britons (557,000) from their mobiles, or 9% of all UK Mobile internet subscribers.

MySpace and Bebo follow, with a combined reach of 6.0% of UK mobile internet subscribers.

Mobile vs. PC – How the Leading Social Networks Compare


The four most popular social networks on the mobile are also the four most popular on the PC.

Travel social network WAYN has the strongest performance on mobile, ranking 7th on mobile internet compared with 21st on PC internet.

Most Common Mobile Social-Networking-Related Activities


The most popular mobile social-networking activities are sending and receiving messages/mail.

One in five (21%) Britons who use their mobile for social networking activities use it to add friends.

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