What Various Industries Want Most From Their Digital Initiatives

August 21, 2014

TCS-Desired-Capabilites-from-Digital-Initiatives-Aug2014Source: Tata Consultancy Services (TCS)

    Notes: Depending on the industry, between 51% (utilities) and 90% (media and entertainment) of large enterprises see digital initiatives as being at least of major importance to their market and financial success in the next 5 years. The capabilities that are most desired from digital initiatives range across industries; for example, retail respondents are most interested in creating micro-segments of customers (77%), while CPG and high-tech respondents are looking primarily to monitor customers so as to identify improvements to existing offerings.

      Related: How Are Large Enterprises Allocating Their Digital Dollars?

        About the Data: The study was based in part on an extensive online survey with 23 questions that was fielded by Research Now, a major survey panel firm. In all, TCS surveyed 13 industry sectors, both B2C and B2B), and 820 respondents completed all questions. The questions were close-ended, with multiple choice, Likert scale (mostly 1 to 5 scales), or numerical responses.

        Executives were surveyed from a wide variety of functions: IT, finance, sales, marketing, service, R&D, manufacturing and logistics, risk and strategic planning.

        TCS further describes its methodology as follows:

        “The online survey was fielded and completed by April 2014. In all, 6,599 managers attempted the survey from both business-to-business and business-to-consumer companies. We defined B2B companies as those deriving the majority of their revenue from products and/or services sold to end consumers. B2C companies were defined as those that derive the majority of their revenue from products and/or services that are purchased by other organizations.

        We filtered out all but 820 of the more than 6,599 managers who took the survey because they: a) were based in countries outside the 10 that we focused on, b) were from industries other than the 13 we targeted, c) worked in companies that had less than $500 million in parent company revenues (in North America, Europe and Asia- Pacific), d) were more than two levels down from a functional head, or e) had no role or little, if any, knowledge about their company’s digital initiatives.

        Some 65% of the respondents were from B2C companies and 35% were from B2B companies. Of the 529 respondents from B2C companies, 80% said they sold their offerings directly to consumers, while 20% sold their offerings indirectly to consumers (for example, through retailers).”

        More details on the methodology can be found by accessing the link above.

        45th Parallel Design Ad

        Explore More Charts.

        Pin It on Pinterest

        Share This