What Various Industries Want Most From Their Digital Initiatives

August 21, 2014

TCS-Desired-Capabilites-from-Digital-Initiatives-Aug2014Source: Tata Consultancy Services (TCS)

    Notes: Depending on the industry, between 51% (utilities) and 90% (media and entertainment) of large enterprises see digital initiatives as being at least of major importance to their market and financial success in the next 5 years. The capabilities that are most desired from digital initiatives range across industries; for example, retail respondents are most interested in creating micro-segments of customers (77%), while CPG and high-tech respondents are looking primarily to monitor customers so as to identify improvements to existing offerings.

      Related: How Are Large Enterprises Allocating Their Digital Dollars?

        About the Data: The study was based in part on an extensive online survey with 23 questions that was fielded by Research Now, a major survey panel firm. In all, TCS surveyed 13 industry sectors, both B2C and B2B), and 820 respondents completed all questions. The questions were close-ended, with multiple choice, Likert scale (mostly 1 to 5 scales), or numerical responses.

        Executives were surveyed from a wide variety of functions: IT, finance, sales, marketing, service, R&D, manufacturing and logistics, risk and strategic planning.

        TCS further describes its methodology as follows:

        “The online survey was fielded and completed by April 2014. In all, 6,599 managers attempted the survey from both business-to-business and business-to-consumer companies. We defined B2B companies as those deriving the majority of their revenue from products and/or services sold to end consumers. B2C companies were defined as those that derive the majority of their revenue from products and/or services that are purchased by other organizations.

        We filtered out all but 820 of the more than 6,599 managers who took the survey because they: a) were based in countries outside the 10 that we focused on, b) were from industries other than the 13 we targeted, c) worked in companies that had less than $500 million in parent company revenues (in North America, Europe and Asia- Pacific), d) were more than two levels down from a functional head, or e) had no role or little, if any, knowledge about their company’s digital initiatives.

        Some 65% of the respondents were from B2C companies and 35% were from B2B companies. Of the 529 respondents from B2C companies, 80% said they sold their offerings directly to consumers, while 20% sold their offerings indirectly to consumers (for example, through retailers).”

        More details on the methodology can be found by accessing the link above.

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