Which Industry Has the Most Active Email Subscribers?

August 20, 2014

Yesmail-Email-Subscriber-Activity-by-Industry-in-Q2-Aug2014Source: Yesmail Interactive

    Notes: Yesmail’s analysis of email database subscriber behavior during Q2 shows that just 1.3% of B2B email subscribers could be considered active (having opened or clicked within the past 90 days), the lowest proportion of the industries studied (as with last year). The B2B industry’s low activity rate appears to be the result of targeting smaller niches rather than low open rates, as the industry’s unique open rate of 18.8% was among the top-half for the 12 industries tracked by Yesmail. Meanwhile, the healthcare (17.8%) and publishing (15.1%) industries enjoyed the highest subscriber activity rates, per the study.

      Related: [Debrief] Reaching and Influencing B2B Buyers and Decision-Makers

      45th Parallel Design Ad

      Explore More Charts.

      Pin It on Pinterest

      Share This