Notes: After 6 consecutive quarters of shrinking market share, Facebook’s share of social logins increased by 1.5% points to roughly 44% in Q2, extending its lead over Google, which dropped slightly to 37% share. Twitter (6%) moved in front of Yahoo (5%) for the third spot, but both remain far back from the leaders. Meanwhile, after briefly surrendering the lead on B2B sites in Q1, Facebook was back on top by a slight margin in Q2. Its lead was far more comfortable on music, entertainment, retail, media and consumer brands sites.
Related: LinkedIn Edges Facebook as B2B Marketers’ Most Important Social Platform