Note: Estimated spending reflects CPM-based advertising online, and excludes search-based advertising, paid fee services, performance-based campaigns, sponsorships, barters, partnership advertising, advertorials, promotions and email. Impressions reported exclude house ads, which are ads that run on an advertiser’s own or related property, and co-branding relationships.
Performance Marketers Report Moderate Improvements in Conversion Rates
Almost half (45%) of performance marketers say the effectiveness of their conversation rate optimization program has increased moderately or significantly.
