Boredom Said to Spur Video Sharing Among Smartphone Owners

August 1, 2013

Initiative-Viewing-Sharing-Smartphone-Video-to-Pass-Time-Aug2013Boredom is a motivator of smartphone use in various countries around the world, details Initiative [pdf] in a new study. The survey, undertaken across 13 markets with a range of smartphone penetration rates, finds that 34% of respondents overall watch video while passing the time, with 82% of those (28% overall) uploading or sharing video while passing the time. Propensity to engage in this behavior has almost doubled since 2010, according to the researchers. Respondents in the Asia-Pacific are most likely to watch (40%) and share (34%) video out of boredom, with North Americans not far behind (39% and 28%, respectively).

Video aside, 40% of the respondents globally said they use social networks, games, or text/IM when they’re bored.

Studies have shown that most smartphone use actually takes place in the home rather than on the go, and the Initiative research reveals that many smartphone owners engage in activities while relaxing at home, suggesting that smartphones can be used as lean-back devices. For example, common smartphone uses while relaxing at home include shopping (52%), texting (51%), watching (50%) and sharing (47%) videos, and using social networks (50%).

About the Data: The survey, conducted in March, covered a total of 13,000 smartphone users aged 18-54 in US, Canada, Brazil, UK, Sweden, France, Germany, Italy, Russia, India, China, South Korea and Australia. The countries were selected to represent markets at different stages of development in terms of mobile activity to provide a truly global view.

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