Second Life Growing Rapidly Worldwide

May 7, 2007

This article is included in these additional categories:

Europe & Middle East | Media & Entertainment | Retail & E-Commerce | Women

Some 1.3 million people ran the official Second Life software and logged in to the site in March 2007 – an increase of 46% in the number of active residents from January 2007, according to comScore’s worldwide analysis of the active users of Second Life.

Some 61% of active Second Life residents in March were from Europe, compared with 19% from North America, and 13% from Asia Pacific.

Moreover, 61% of residents were male and 39% were female.


In addition to SL resident activity, comScore found, the website was visited by 3.6 million worldwide visitors age 15 and older during March, up 17% from February and 46% from January.

“With nearly 800,000 active residents in Europe, Second Life is proving to be popular on an international scale,” said Bob Ivins, Managing Director of comScore Europe.

“It’s especially fascinating to note that the number of active German residents exceeds the number of active residents in the entire U.S. It is little wonder that bricks and mortar businesses are seeing Second Life as a virtual-world way of accessing a global, real-world customer base.”

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