Google Holds Steady at 66% of US Searches, Share Up 19% YOY

February 6, 2008

This article is included in these additional categories:

Financial Services | Media & Entertainment

Google accounted for 65.98% of all US searches in the four weeks ended January 26, while’s share – 4.21% – was up 19% year over year, according to Hitwise.

Yahoo Search and MSN Search received 20.94% and 6.90% shares, respectively, of searches conducted during the same period.


The remaining 48 search engines in the Hitwise Search Engine Analysis Tool accounted for 1.97% of US searches.

Search engines remain the primary way internet users navigate to key industry categories, Hitwise said.


The Travel, News and Media, Entertainment, Business and Finance and Sports categories underwent double-digit increases in share of traffic coming directly from search engines, from January 2008 to January 2007.

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