In November 2007, nearly 148 million US Internet users viewed widgets – representing 81% of the total audience, according to comScore’s November 2007 US rankings of the top web widgets.
MySpace.com widgets had the widest audience, reaching more than 57 million Internet users, while Slide.com ranked second with 39.2 million viewers.
“Top Friends” by Slide was the top-ranked Facebook application during the month, with more than 6.2 million engaged viewers (18.5% of the Facebook audience)
Top Facebook Apps
The inaugural Facebook application rankings revealed that more than 20 million Facebook visitors, or 61% of the site’s US audience, engaged with an application in November.
Visitors between the ages of 18 and 24 were twice as likely as the average Facebook visitor to engage with applications, while those aged 25 and older were less likely than average to do so.
After “Top Friends” on Facebook came Movies by Flixster with 5.2 million (15.4%), and SuperPoke! by Slide with 3.6 million (10.8%).
Slide contributed three of the ten most engaged Facebook applications in November, while RockYou! contributed two.