Social Login Landscape Unchanged in Q2

July 9, 2013

This article is included in these additional categories:

B2B | Data-driven | Digital | Media & Entertainment | Personalization | Retail & E-Commerce | Social Media

Janrain-Preferred-Social-Logins-in-Q2-Jul2013The top-level social login landscape in Q2 was unchanged from the prior quarter, finds Janrain in newly-released data. While it’s an unremarkable result, it does mean that Facebook put an end to a slide that had lasted a couple of consecutive quarters and seen its share of logins drop from 54% to 46%. Google was once again the second option in Q2 among online users who opted to use a social network identity to speed up registration on sites across the web, capturing 34% share of logins.

Twitter (6% share) remained behind Yahoo (7%) for the third spot, and was tied with the aggregate of all other platforms, including LinkedIn.

Facebook led all other social networks and email providers across the industry verticals examined, which include media, retail, entertainment and gaming, B2B, consumer brands, and music-related sites. Some highlights from those verticals:

  • Google was second in the media vertical, at roughly one-quarter of logins, with Twitter and Yahoo vying for the third spot;
  • Facebook continues to consolidate its leading position in the entertainment and gaming login trends vertical, exceeding 60% share;
  • Google and Twitter were virtually tied for second among music sites;
  • Although Google was second among retail sites, its share continues to dip as Facebook’s grows even further, nearing the 60% mark;
  • Conversely, Google’s share continues to grow in the consumer brands vertical, while Facebook’s has diminished for a couple of quarters;
  • LinkedIn outpaces Google in the B2B vertical, capturing close to 30% of logins, not far behind Facebook.
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