Social Logins in Q1: Google Eats Away at Facebook’s Lead

April 8, 2013

This article is included in these additional categories:

Data-driven | Digital | Media & Entertainment | Personalization | Retail & E-Commerce | Social Media

Janrain-Preferred-Social-Logins-in-Q1-Apr2013Facebook was once again the leading option in Q1 2013 for social logins, among online users who opted to use a social network identity to speed up registration on sites across the web, according to data released this month by Janrain. But Facebook lost ground for the second consecutive month, after dropping from its majority share in Q4. In Q1, Facebook slipped 3% points to 46% share, down from 54% in Q3 2012.

Snapping up those 3% points was Google, up from 31% in Q4 2012 to 34% in Q1 2013. That’s the biggest share held by Google since late 2010.

Like Facebook, Twitter also saw its share of social logins dip for the second consecutive quarter, down to 6% from 7% in Q4 2012 and a peak of 10% share in Q3. Twitter fell behind Yahoo (7%), but remained ahead of Windows Live (1%) and tied with the aggregate of other platforms including LinkedIn, at 6%.

Facebook led all other social networks and email providers across the industry verticals examined, which include media, retail, entertainment and gaming, consumer brands, and music-related sites. Google is second across each vertical, with its greatest strength being in the retail and consumer brand verticals.

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