Clear Channel Radio Websites Overtake Yahoo’s in Weekday Streaming Cume

December 13, 2007

This article is included in these additional categories:

Media & Entertainment | Radio

Clear Channel Radio’s online unit for the first time became the top destination in streaming Cume, with 1,346,100 persons, for the all-important workday daypart, beating out the long-time leader, Yahoo’s LAUCHcast, CCR said, citing comScore and Arbitron data.

For all but one month of this year, LAUNCHcast had been the leader in the Monday through Friday, 6 AM-7 PM daypart. It had taken the top spot in Dec. ’06 from AOL, to which it had briefly relinquished the lead in April ’07, according to the data.

ccr-online-streaming-audience-trend-06-07.jpg

CCR, the only top music site to record an increase in usership from September (+13.1%), barely overtook LAUNCHcast. LAUNCHcast was down 12.1% during the same period.

Other sites showing decreases in weekday streaming Cume include Radio@AOL/Radio@Netscape (-13.1%) and Live365 (-1.9%).

45th Parallel Design Ad

Explore More Charts.

Pin It on Pinterest

Share This