Facebook Branding l SocNet Engagement l Lakers Rule Twitter

September 23, 2011

hubspot-facebook-preferred-sep-2011.JPGThis year, as reported by HubSpot, Edison Research and Arbitron found that according to US social network users who follow a company/brand in social media, 80% of respondents preferred to connect with brands through Facebook. This dwarfs all other social media networks, with Twitter (6%) tying “Don’t Know” for a very distant second place.

HubSpot advises social networking marketers to connect blogs with Facebook to allow automatic posts, as well as to take advantage of the Facebook Insights tool to get deep analysis of content performance and to segment their Facebook fans.

  • According to Market Sentinel, the vast majority of fans don’t actually interact with a Facebook page. In looking at the most popular celebrities on Facebook, the company looked at how many fans were “core fans”, those who have engaged (read: commented) more than average. The result? Eminem had more than 41 million fans and Lady Gaga more than 39 million fans, but their core fan counts are 575 and 1,231 respectively (just 0.001% and 0.003% of their overall fan numbers).
  • With more than 2.1 million followers, the Lakers dominate US sports team in Twitter popularity, according to Braveheart Sports. This number is basically double that of the next most followed team which are the Orlando Magic (just more than 1 million followers). The 2.1 million Lakers followers makes them the second most followed global sports club on Twitter behind Spain’s Real Madrid soccer team, who have 2.3 million followers.
  • In June 2011, 114.5 million people in Latin America visited a social networking site, representing 96% of the entire online population in the region, according to comScore. In the past year, the social networking audience in Latin America has increased 16% while the total time spent on social networking sites has increased 88%.
  • Bitly and TinyURL have been in the url shortening business from the beginning, however it’s only been the last few years that google, youtube, facebook, and now twitter are in on this too, according to Compete. Bit.ly’s network of domains is about 60% larger in terms of visits volume than tinyURL.
  • Social networks and blogs continue to dominate Americans’ time online, now accounting for nearly a quarter of total time spent on the internet, according to data from The Nielsen Company.
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