8 in 10 Vacationers Bring Tech Devices

August 4, 2011

harris-vacation-travel-essential-devices-aug11.gifIn one more sign of technology thoroughly infiltrating consumers’ daily lives, eight in 10 (81%) US adults said they did or will bring at least one technology device with them on their 2011 summer vacation, according to a July 2011 Harris Poll. Laptop computers (50%) were the most popular device to include in vacation planning.

Other devices commonly brought on summer vacation include smartphones (48%) and MP3 players (35%). No other device was or will be brought by more than 16% of vacationers (e-reader).

Young, Wealthy Most Likely to Bring Tech

While there is little difference between men and women in their likelihood to bring technology devices on vacation, substantial differences occur among different generations and income brackets. Ninety percent of 18-to-34-year-olds and 35-to-44-year-olds, but only 63% of those 65 and older, are bringing technology on vacation this year. The most substantial age-related differences occur in rates of bringing smartphones and MP3 players.

Similarly, 87% of adults earning $75,000 or more a year, but only 69% of those earning less than $35,000 a year, are bringing technology on vacation. Interestingly, those earning $35,000 to $49,900 are much less likely than any other income bracket to bring an MP3 player, while the largest overall wealth-related differences occur in rates of bringing smartphones and e-readers.

Almost Half of Vacationers Work During Time Off

harris-working-vacation-aug-2011.JPGPerhaps because of easy access to mobile devices, almost half (46%) of vacationers did work or plan to work while they were technically “out of the office.” Men (54%) were almost 50% more likely than women (37%) to work during vacation; while adults age 35-44 (57%) were 84% more likely than those 55 and older (31%).

Monitoring emails (35%) is by far the most common way vacationers work during their time off, about 60% more common than the next-most common work-related activities, checking voice mails and taking phone calls (22%).

About one-third (35%) of vacationers will not or did not work on their break, and 19% of vacationers are unemployed.

Other Findings

  • 40% of adults have taken or plan to take a vacation this summer.
  • 32% of vacationers say taking a tablet makes them more likely to work, 62% say it makes no difference.
  • 47% of vacationers read more on their e-reader device, 37% say it makes no difference.
  • 22% of vacationers read more magazines, 51% say it makes no difference.

Gallup: 6 in 10 Say Vacation Important

More than six in 10 (61%) Americans say taking a vacation away from where they live this year is important, according to results of an April-May 2011 USA Today/Gallup poll. This includes 36% who say a vacation is very important and 25% who say it is somewhat important.

About the Data: This Adweek/Harris Poll was conducted online within the United States between July 13 and 15, 2011 among 3,304 adults (aged 18 and over). Figures for age, sex, race/ethnicity, education, region and household income were weighted where necessary to bring them into line with their actual proportions in the population. Where appropriate, this data were also weighted to reflect the composition of the adult online population. Propensity score weighting was also used to adjust for respondents’ propensity to be online.

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