Financial, Media & Advertising Lead Q1 OOH Growth

May 24, 2011

This article is included in these additional categories:

Media & Entertainment | Out-of-Home | Retail & E-Commerce

oaaa-outdoor-advertising-expenditurs-q12011-may11.gifOut of home advertising revenue rose 4.2 percent in the first quarter of 2011 compared to the same period in 2010, accounting for nearly $1.4 billion in total revenue, according to the Outdoor Advertising Association of America (OAAA). Top industry categories accounted for $1.1 billion of the Q1 total. The increase in revenue signals steady year-over-year revenue growth since the second quarter of 2010.

oaaa-outdoor-ad-spend-yoy-change-may11.gifAmong industry categories miscellaneous services & amusements leading spender, at $244,385 million, which accounts for about 18% of the channel’s total Q1 revenue. This is followed by media & advertising with $138,668 in spending for just over 10% of the total revenue. Restaurants ranked seventh with about $100 million in spending.

The financial and media & advertising sectors recorded the most growth in outdoor advertising spending in the quarter, showing a 29.1% and 26.8% growth rate over the same period last year. Schools and camps entered the list of top 10 industry categories for the first time with a 21% increase in outdoor revenue, over the same period in 2010.

Revenue estimates in the OAAA report include billboard, street furniture, transit, alternative, and cinema advertising, as well as digital platforms for advertising spending.

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