Online video watchers were in a mood for motion in January 2010 as some type of vehicle was featured in four of the 10 most-shared online videos tracked by Unruly Media during January 2011. These included the top video: “Gymkhana Three, Part 2” from DC Shoes, as well as the number three video, “Motorcycle vs. Car Drift Battle,” from Icon Films.
Autos, Bikes Generate Interest
If a cutesy video of roller blading babies from Evian is included in the vehicular category, then five of the top 10 most-shared online videos for January 2011 (and the top three) featured a vehicle, although this spot shares little in common with the jaw-dropping extreme stunts performed in the other four.
The Gymkhana series focuses on extreme auto racing stunts, and another video from the series, “Gymkhana Two The Infomercial,” placed at number eight. Coming in fourth was “Way Back Home” from extreme biker Danny MacAskill, who does not use a motor but is no less impressive for it.
Quirky Videos Draw Eyeballs
In addition to showing a taste for vehicles, viral video viewers in January were also drawn to what can only be described as “quirky” videos. In addition to the aforementioned roller blading baby video, these included the number four video of French rapper Eklips beatboxing his way through hip-hop history for the British TV channel Trace Urban; as well as number six, Heineken “The Entrance,” featuring a suave young man making what can only be called the world’s greatest entrance to an elite cocktail party.
The number nine video from Lego, “The Brick Thief,” uses stop-motion photography to document an oddly-mustached man stealing Lego blocks from unaware children to assemble a robotic band. And rounding out the list at number 10 was T-Mobile “Welcome Back,” a recording of a presumably genuine ambush singalong performed for arriving travelers at London’s Heathrow Airport.
Video for Indian Market Cracks Top 10
The number seven video, “BF&GF TVC” for McDonald’s, is a commercial aimed at the Indian market which is not in English. However, the scene of two (very) young lovers deciding to visit their local McDonald’s breaks language barriers and holds universal appeal.
Top 10 Most-shared Online Videos January 2011
1. DC Shoes – Ken Block’s Gymkhana Three, Part 2 – Ultimate Playground, L’Autodrome
2. Evian – Roller Babies
3. Icon Films – Motorcycle vs. Car Drift Battle”
4. Danny MacAskill – Way Back Home
5. Trance Urban – The Most Amazing Beat Box Video Ever
6. Heineken – The Entrance
7. McDonald’s – BF&GF TVC
8. DC Shoes – Ken Block’s Gymkhana Two, The Infomercial
9. Lego – The Brick Thief
10. T-Mobile – Welcome Back
Most Online Americans Watch Online Video
More than eight in 10 (84.6%) of the US internet audience viewed online video in December 2010, according to comScore Media Metrix data. The duration of the average online content video was five minutes, while the average online video ad was 0.4 minutes. Video ads accounted for 16.4% of all videos viewed and 1.6% of all minutes spent viewing video online.