High-tech Auto Systems Become More Common

August 31, 2010

This article is included in these additional categories:

Analytics, Automated & MarTech | Automotive | Data-driven | Media & Entertainment | Radio | Technology

Satellite radio and navigation systems are becoming increasingly prevalent in new vehicles as consumer interest in high-tech features continues to grow, according to the J.D. Power and Associates 2010 U.S. Multimedia Quality and Satisfaction Study.

Two-third of New Car Owners Have Satellite Capability
The study finds that 66% of owners indicate having satellite radio capability in the audio systems of their new vehicles, compared with 59% in 2009. In addition, 30% of owners indicate their vehicle has a factory-installed navigation system, up from 25% in 2009.

The study evaluates owner experiences with the quality, design and features of multimedia systems in their new vehicles. The information from the study is designed to assist automakers and suppliers with improving the design and manufacture of audio, entertainment and navigation systems, which are increasingly important to new-vehicle buyers. Problems are measured per 100 vehicles (PP100), with a lower PP100 score indicating higher quality.

Alpine Tops AM/FM/Single CD Player Segment
Alpine Electronics ranks highest in the AM/FM/single CD player segment with an overall PP100 score of 2.8, improving by 2.5 PP100 from 2009. Clarion (3.9 PP100) follows in the rankings, while Fujitsu Ten Corporation of America and Mitsubishi Electric Automotive America rank third, in a tie, with a score of 4.1 PP100 each.


Sanyo Leads AM/FM/Single CD Player/Satellite Radio Segment
In the AM/FM/single CD player/satellite radio segment, Sanyo Automotive U.S.A. ranks highest with an overall PP100 score of 3 PP100. Continental Corporation (3.5 PP100) and Hyundai Mobis (4.1 PP100) follow in the segment rankings.


Fujitsu Bests FM/Multi-CD Changer/Satellite Radio Segment
Fujitsu Ten Corporation of America ranks highest in the AM/FM/multi-CD changer/satellite radio segment with 2.1 PP100, improving by 3.4 PP100 from 2009. Pioneer (2.6 PP100) and Clarion (3.4 PP100) follow in the segment rankings.


Denso/Panasonic Take AM/FM/Single CD/Satellite Radio/Navigation Segment
The non-competitive split-sourcing arrangement between Denso and Panasonic Automotive Systems Company of America ranks highest in the AM/FM/single CD/satellite radio/navigation segment with an overall PP100 score of 6.4. In this particular split-sourcing arrangement, Panasonic supplies the audio system and Denso supplies the navigation system.


Other Findings

  • Overall sound system satisfaction has decreased slightly to 7.76 (on a 10-point scale) from 7.77 in 2009.
  • The sound system attribute with the greatest level of satisfaction among new vehicle owners is the ability to play music file formats they want, such as MP3 files.
  • The most-desired multimedia feature is steering wheel controls for the audio system, 84% of new vehicle owners say they want this feature on their next vehicle.

Most Drivers Unfamiliar with Intelligent Vehicle Sensing Features
In contrast to high consumer familiarity with satellite radio and navigation systems in new vehicles, a substantial majority of US drivers are unfamiliar with advanced intelligent vehicle sensing features, but potential interest exists, according to a recent study from Harris Interactive.

Though only 6% of drivers indicate they are extremely or very familiar with blind spot and cross-traffic detection systems, there is obvious interest in these features, with one-quarter (24%) of drivers saying they would be extremely or very likely to purchase this for their next vehicle.

Responses were similar for driver recognition and night vision systems. A higher percentage (11%) are extremely or very familiar with this technology. However, compared to the other technologies, fewer drivers are likely to consider purchasing this technology (12%).

About the Data:The 2010 US Multimedia Quality and Satisfaction Study is based on responses from more than 82,000 new-vehicle owners who purchased a 2010 model-year vehicle. The study was fielded between February and May 2010.

J.D. Power and Associates is publisher of the enclosed charts, which are taken from the 2010 US Multimedia Quality and Satisfaction Study.

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