Google Leads in Explicit, Total Core Searches

August 18, 2010

Google Sites led both the explicit and total core search markets in July 2010, according to comScore qSearch data.

Google Slightly Loses Explicit Core Search Share
Google Sites led the US explicit core search market (which measures user engagement with a search service with the intent to retrieve search results) in July 2010 with 65.8% market share, down 0.4 percentage points from June 2010, followed by Yahoo Sites with 17.1% (up 0.4 percentage points) and Microsoft sites with 11%. Ask network captured 3.8% of explicit core searches, followed by AOL LLC with 2.3%.


Total Explicit Core Searches Stay Flat
Americans performed a total of 15.59 billion explicit core searches in July 2010, essentially flat from 15.54 billion explicit core searches in June 2010.


Google Sites ranked first with 10.3 billion searches, followed by Yahoo Sites in second with 2.7 billion (up 3%) and Microsoft Sites in third with 1.7 billion. Ask Network accounted for 588 million explicit core searches (up 1%), followed by AOL LLC Network with 365 million (down 1%).

Yahoo Gains 8% in Core Search Queries
Americans conducted more than 16.6 billion total core search queries in July 2010 (up 1%) with Google Sites leading with 10.3 billion searches, followed by Yahoo Sites with 3.4 billion (up 8%) and Microsoft Sites with 2.1 billion (up 1%).


Google Sites accounted for 61.6% of total core search queries conducted, followed by Yahoo Sites with 20.1% and Microsoft Sites with 12.6%. Ask Network captured 3.5% of total search queries, followed by AOL LLC with 2.2%.


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