Tech Brands Dominate Top 10

May 26, 2010

Technology companies took the first four of the top 10 spots in a recent ranking of the100
most valuable global brands, according to a recent report from MillwardBrown and Optimor.

Tech Takes Charge
The “Millward Brown Optimor BrandZ Top100 Most Valuable Global Brands” report names
Google as the most valuable brand in 2010. Google’s brand was valued at $114.3 billion, up 14% from 2009. IBM was second at $86 billion, an increase of 30%. In third place, Apple’s brand value grew by 32 percent and is now worth $83 billion. Microsoft was fourth with a value of $76 billion, flat from 2009.

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BRIC Makes a Showing
The BRIC (Brazil, Russia, India and China) nations, the four developing economies many experts predict will be the world’s most important in years to come, all had brands on this year’s Top 100. The first Indian brand, bank ICICI, enters the Top 100 at number 45.

This is the first year that all members of the BRIC nations have been represented with entrants from China, Russia and Brazil. These brands include China Mobile (number 8), as well as Chinese oil and gas company PetroChina (number 51) and Chinese search engine Baidu (number 75).

The Chinese brands are joined by two telecommunications brands from Russia, MTS (number 72) and Beeline (number 92), the Brazilian oil and gas company Petrobras (number 73) and the bank Bradesco (number 98).

Top 100 Brands Outperform Major Stock Indices
MillwardBrown analysis indicates that taking the BrandZ Top 100 as a portfolio and comparing it to the S&P 500 over the last five years reveals that $1,000 USD invested in the BrandZ Portfolio in 2006 would now be worth $1,185, compared to $885 invested in the S&P 500.

Strong Brands Bounce Back Higher
Brands such as Samsung, the highest riser with 80% brand value growth, and Starbucks with an increase of 17%, are evidence that businesses with strong brands are able to recover from adversity faster, according to MillwardBrown.

Susan G. Komen, St. Jude’s Earn Trust
In the results of the latest Harris Interactive EquiTrend brand equity study, St. Jude’s Research Hospital was ranked first out of 1,151 brands across 402 categories for consumer trust. St. Jude’s has earned a #1 or #2 spot in trust for the past four years. Susan G Komen for the Cure, also in a top-rated trust spot for the last three years, was rated second-most-trusted brand. Other repeat finishers were Doctors without Borders and Habitat for Humanity, both placing in the top 10 among the most trusted non-profits for the fourth year in a row.

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