Top March ’10 Coupons: JCPenney, IHOP

April 23, 2010

An online coupon for $10 off a $50 purchase at department store retailer JCPenney and a printable coupon for a free entr?e with the purchase of an entr?e and two beverages at casual dining chain IHOP were the most popular coupons in March 2010, according to [pdf] coupon aggregator RetailMeNot, which recently released its coupon data report for the month.

RetailMeNot’s report on top monthly coupons separately reports its online and printable-coupon savings numbers. Overall, consumers saved about $6.4 million online last month and saved about $71.7 million online from the launch of RetailMeNot’s coupon data report in April 2009 until the end of March 2010. Printable coupon users saved about $1.46 million online last month, downloading 293,349 coupons. Since April 2009, printable coupon users have saved $15.55 million, downloading 3.1 million coupons.

March 2010 coupon traffic measured 12.05 million users, a 33% increase from 9.04 million users in March 2009. During the month, online coupon users generated about $33.4 million in sales, a 33% jump from $25.05 million in March 2009. There were 418,911 online coupons available for 50,904 retailers, and 50,904 printable coupons available for 52,000 stores.

March 2010 Brand and Category Highlights
Victoria’s Secret, Kohl’s and JCPenney were the top three most-searched stores. Fantastic Sam’s, IHOP and Kentucky Fried Chicken were the top three printable bands searched last month. The top three printable categories searched were food, clothing and pizza.



March 2010 Local/State Highlights
The top three printable ZIP codes searched were 60544 (Plainfield, IL), 30024 (Suwanee, GA) and 07728 (Freehold, NJ). The top three states using printable coupons were Illinois, Minnesota and Georgia. The top three states using online coupons were New York, Massachusetts and New Jersey.


Coupon Redemptions Grow 27%
Following a leveling-off period from 2006-08, coupon redemptions grew by 27% in 2009, according to analysis by The Nielsen Company. While newspaper inserts are still the primary method of coupon distribution (89%) and redemption (53%), internet redemption growth has skyrocketed, rising 263% in 2009. Other paperless coupon distribution methods, such as electronic checkout (39%), digital promotions (31%) and shelf pad (30%), also helped drive 2009’s significant growth in coupon redemptions.

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