Consumers Still Have Little Trust in Advertising Practitioners’ Honesty

December 22, 2014

This article is included in these additional categories:

Creative & Formats | Government & Politics | Pharma & Healthcare

Gallup-Consumer-Views-Honesty-in-Professions-Dec2014Source: Gallup

    Notes: There might be value in brands displaying their authenticity and trustworthiness, but consumers aren’t expecting much from advertising professionals. According to a new survey from Gallup, just 1 in 10 American adults rate the honesty and ethical standards of advertising practitioners as being “very high” or “high” – and that’s down from 14% last year. How does that rate next to other professions? It’s only slightly ahead of car salespeople and members of Congress…

      Related: Advertising and PR Industry Continues to Suffer From Low Public Perception

        About the Data: Results for the Gallup poll are based on telephone interviews conducted Dec. 8-11, 2014, with a random sample of 805 adults, aged 18 and older, living in all 50 U.S. states and the District of Columbia. For results based on the total sample of national adults, the margin of sampling error is ±4 percentage points at the 95% confidence level.

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