Mobile Email l Email Timing l Promotional Email Volume

September 21, 2011

econsultancy-mobile-email-agew-sep-20111.JPGThe use of mobile email by 18-to-24-year-olds has risen more than any other age group, according to data from e-Dialog. Mobile email use has risen 63% in this demographic.

Meanwhile, mobile email use has risen 51% among 25-to-34-year-olds and 42% among 35-to-44-year-olds. Even in the group with the lowest mobile use growth, 45-to-54-year-olds, it has still risen 20%.

  • The best time to send marketing emails to consumers is between 7 and 10 PM, while the worst time to send them is between 10 PM and 9 AM, according to research from Pure360.
  • The top online retailers sent each of their subscribers 2.9 promotional emails on average during the week ending Sept. 16, 2011, according to the Retail Email blog. That’s down 9% week-over-week, down 7% from where it was four weeks ago, and up only 4% year-over-year.
  • Twenty-five percent of children younger than 10 in the UK have their own personal email account, according to a survey from Westcoastcloud.
  • Psychologists estimate that the response to color can account for up to 60% of the acceptance or rejection of a product or service, according to statistics provided by GroupMail. Therefore, GroupMail advises modern communicators who use dynamic design elements and formatting for their email newsletters and landing pages should consider what colors are most appropriate (and effective) for their particular audience.
  • More than 25% of respondents to a Boomerang survey stated that a biweekly email newsletter works best for them.
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