Millennials’ Top Financial Goals

February 29, 2016

This article is included in these additional categories:

Financial Services | Real Estate | Youth & Gen X

ShullmanResearchCenter-Millennials-Financial-Goals-Feb2016Source: Shullman Research Center

    Notes: Several demographic and attitudinal attributes of Millennials (18-34) differ by age band, per a new report from the Shullman Research Center, with these variances reflected in their financial goals. For example, having enough money for daily living expenses and improving their standard of living are much greater financial goals for younger (18-24) than older (30-34) Millennials, although these are the top 2 goals for both brackets.

    What does research say about marketing financial services to Millennials? Find out here.

    Millennials in the middle age bracket (25-29), however, say that having enough money for unexpected expenses is their top financial goal. (Separately, research from Gallup indicates that almost half of Americans can’t afford a major purchase right now.)

    Compared to American adults overall, financial independence and home ownership are greater priorities for Millennials, as are a desire to become rich and to provide for their children’s college expenses.

      Related: Americans’ Financial Resolutions for 2016

        About the Data: The results are based on the Shullman Luxury, Affluence and Wealth Plus, conducted online from August 14-25, 2015 among 1,690 adults, including 560 respondents who reported that they were 18-34 years old.

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