Source: Ipsos / Wells Fargo
Notes: Three-quarters of American Millennials (18-34) feel that they are financially responsible and generally do not spend beyond their means, according to results from an Ipsos and Wells Fargo survey. However, Millennials are less likely than adults ages 55 and older (87%) to feel financially responsible, and are about twice as likely to say they tend to spend their money and not think twice about it (36% vs. 19%).
What does research say about marketing financial services to Millennials? Find out here.
The survey also finds that Millennials (69%) are significantly less likely than adults aged 55 and up (87%) to know and understand the financial process involved in the purchase of a home, presumably as they’re less likely to have been through that process.
Related: Not All City People: Millennials Just as Likely to Identify as “Suburbanites”
About the Data: The results are from an Ipsos poll conducted from April 8th-15th, 2015 on behalf of Wells Fargo. For the survey, a sample of 2,016 respondents living in the US was interviewed online.
