Americans’ Alcohol Preferences, by Education and Income Level

July 29, 2015

This article is included in these additional categories:

CPG & FMCG | Household Income

Gallup-Alcohol-Preferences-Income-Education-Level-July2015Source: Gallup

    Notes: Self-reported alcoholic consumption is far higher among Americans from high-income households ($75k+) than lower-income households (<$30k), with 78% of the former and 45% of the latter occasionally drinking, per a Gallup survey. Similar discrepancies were also found by education level, and among drinkers, those with higher annual household incomes and education levels reported being more frequent drinkers. Interestingly, middle- and lower-income drinkers favor beer over wine and liquor, though wine edges beer as the most common alcoholic beverage among higher-income Americans.

    Wine is a clearer winner among college graduates, while beer takes precedence among those with some college education and those with a high school education or less.

      Related: Youths’ Alcohol Preferences Have Changed Dramatically Over the Past Two Decades

        About the Data: Results for the Gallup poll are based on telephone interviews conducted July 8-12, 2015, with a random sample of 1,009 adults, aged 18 and older, living in all 50 U.S. states and the District of Columbia. For results based on the total sample of national adults, the margin of sampling error is ±4% points at the 95% confidence level.

        For results based on the total sample of 664 drinkers, the margin of sampling error is ±4% points at the 95% confidence level.

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